I am just back from the Sochi Olympics where I was working with the amazing teams from Asif Kahn and iArt on the “Megafaces Facade” for the Megafon pavilion. Over the past six months I have been providing creative direction for this crazy project.
I was asked to come on-board to provide expertise in computer graphics, lighting, faces, and overall aesthetics to the piece. The challenge from a visual design perspective was to take raw, 3d scan data from the ‘photobooths’ in the pavilion and then develop an automated solution, which we called the Creative Processing Pipeline (CPP), for coloring, relighting, composing and outputting the faces to the facade in way that, well, looks cool. It is a bit like composing a drawing or photograph, but algorithmically so that it always (ermm, almost always) produces a compelling visual result.